When a buyer asks Claude or ChatGPT which company to shortlist in your category, one name gets spoken. If it is not yours, the deal closed before you knew you were in the room. Fortitude Media makes sure the answer is you.
One monthly subscription. New AI-optimised website, weekly expert content, online PR, monthly visibility report. From £66 a day.
No sales pressure. Audit back in five working days.
Or start with the sentence you would say out loud
Each link opens the version of the page shaped around that specific conversation.
Our founders have been featured by
Type a category query one of your buyers might ask. We will show you which competitors get cited, and where you rank against them. If the models are already recommending someone else, you need to know before the next board meeting.
Visibility
When a CFO asks ChatGPT for a shortlist in our category, are we on it?
Authority
Which trade press and datasets do the models cite, and do we appear in them?
Pipeline
How many opportunities are we losing before a human ever reads our website?
Ross Williams
Co-founder, Fortitude Media
I've spent 30 years building web businesses. I started my first in 1996. I watched Google shape every buyer decision in our category. That era has ended.
The companies getting cited in Claude, Gemini, or ChatGPT today will own their categories for the next ten years. Almost no one is ready for it, and the window is narrower than most founders realise.
I built Fortitude for the founders who saw it first. If you are running a £10m to £100m business and you want to be the name the models recommend, not the one they replace, this is the work.
Ross Williams
Co-founder, Fortitude Media. Serial entrepreneur building web businesses since 1996.
Three disciplines, done every week, that make AI systems trust you. One team, one accountable operator, one quarterly board report.
01
Structured content, schema, and site architecture the models can actually parse and quote. Most websites were built for Google, not for Claude. We rebuild yours for both.
02
Category-defining writing from operators in your sector, published weekly. Not junior copywriters producing generic thought leadership that no model and no buyer will remember.
03
Placement in the trade press and datasets that the language models learn from. When the models cite their sources, we want your name to be one of them.
Most agencies sell you a website, a content burst, or a PR campaign. Then they leave. Within a quarter, the models have been retrained, your competitors have shipped new content, and your position has slipped. An always-on programme is the only thing that compounds. You brief one team, you read one report, and your visibility moves in one direction.
You built a category position the hard way. You survived Google updates, content treadmills, and agency churn. Now the rules are being rewritten by something your competitors do not yet understand. You are not looking for another SEO retainer. You are looking for the operating partner who saw the shift early and can put you ahead of it. That is the conversation we want to have.

Learn how to work effectively with content teams while maintaining authenticity. Master briefing, tone guides, approval workflows, and quality control.

Learn what AI systems recognize as expert-quality content. Discover the signals that differentiate authoritative insight from marketing copy.

Understand how AI is replacing the traditional Google search model and what the new search landscape looks like.
We will show you what Claude, ChatGPT, Gemini, and Perplexity say about your company today, which competitors they cite, and where the fastest gains are. Five working days. No obligation and no follow-up sales sequence if you decide it is not for you.
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