Be the brand AI recommends.
Your buyers ask ChatGPT, Claude and Gemini who to choose, and the answer is a shortlist of two or three names. We make sure one of them is yours: from a free check, to software you run yourself, to a full team managing your AI discoverability, website, content and authority.
- 51% of B2B buyers now begin research in AI, not Google. Representative, methodology on request.
- 2 to 3 names in a typical AI answer, versus ten blue links. Fortitude Vault, observed answer length across four engines.
- 3× more citations for the top brand than the fifth. Fortitude Vault, share of voice distribution.
Your buyers stopped scrolling. They started asking.
Search used to hand your buyer ten links and let them explore. AI hands them an answer. That changes what it takes to be found, and most companies have not noticed yet.
Links became an answer
Ten blue links became one synthesised recommendation. There is no page two of an AI answer, and no consolation prize for almost making it.
51% of B2B buyers now begin research in AI, not Google. Representative, methodology on request.
The shortlist is tiny
When AI recommends suppliers it typically names a handful. The brands it trusts win the conversation before you ever get a meeting. Is the third slot yours, or a rival's?
Two to three names in a typical AI answer, versus ten blue links. Fortitude Vault, observed answer length across four engines.
The decision forms early
A growing share of buyer research ends without a website visit at all. If the answer does not include you, your pipeline never knows what it missed.
Three times more citations for the top brand than the fifth. Fortitude Vault, share of voice distribution.
Sign up today. Your brand's history is already there.
Every check we run is permanent. Sign up now and your dashboard opens with up to twelve months of how AI engines have answered the questions your buyers ask. Who they recommended, who slipped, and what changed.
Hover or tab through the chart to see what drove each month.
- History on day one
Your dashboard opens with your category's past already in it. No waiting three months for a baseline.
- Movement you can act on
See the moment a rival started gaining, and what they did. Then do it better.
- A record nobody can copy
Competitors can clone features. They cannot clone months of observations they never made.
- Published in public
The Vault also powers our category indexes and data reports, so you can see the quality of the record before you spend a penny. Read the latest →
"Day one in Sentinel is not day one of your data."
However far you want to go, we cover it.
Most companies in this space sell you a score, or sell you a retainer. We cover the entire spectrum, and you can move along it whenever you like. Your history comes with you.
Free check
We ask the four major engines the questions your buyers ask, and email you the report: your score, your rivals, your category's recent history.
Run the checkSentinel
The platform. Scheduled tracking across four engines, from one brand and a handful of rivals up to portfolios with hundreds of prompts on a daily refresh. Share of voice, ranked recommendations and content briefs included.
Explore SentinelDiscovery
A complete implementation blueprint for your brand: what to fix, in what order, what it is worth. Go ahead with Forge and it costs you nothing.
How Discovery worksForge
The full team. AI discoverability, your website, content generation and authority building, delivered monthly and measured in Sentinel.
Explore ForgeSentinel sees it. Forge changes it. The Vault remembers all of it.
Four buyer worries. One free tier that answers them.
Start free, no card. One brand, eight questions, one rival, with your category history loaded from day one.
"When AI gets asked about our category, are we even in the answer?"
Your score across ChatGPT, Claude, Gemini and Google AI Overviews, on the prompts your buyers actually use.
"Is a competitor being recommended ahead of us?"
Track yourself against the rival you name. See who AI mentions first, who slips, and where you sit on the shortlist.
"Fine, so what do I do about it?"
Every gap comes with a ranked action, the brief, and the copy already drafted. No reports that end in "consider".
"Do I have to wait a quarter for data?"
Your category's last twelve months load instantly. Open the dashboard, see the record, act on day one.
The scoreboard for the AI era.
One dashboard that answers the question every board is about to ask: when AI recommends companies like ours, are we in the answer?
- Real buyer questions, on schedule
Asked across all four engines, daily or weekly, so you see movement, not snapshots.
- Named rivals, proper measurement
Entity-level detection, sentiment and share of voice. Not a screenshot of one chatbot reply.
- It tells you what to do next
Ranked recommendations with steps. Mark one done and watch for the verified change on your chart.
Tools tell you the score. Forge changes it.
Our team takes over the work: authority content, digital PR and citations, your website rebuilt on the Fortitude Framework, all of it landing on the same Sentinel chart you watch. Plans include a monthly pool of delivery hours at roughly half the cost of assembling the same team yourself.
- AI discoverability managed end to end
- Your website designed, built and continuously improved
- Content generation and authority building, fully managed by Forge
- Sentinel Scale included in every Forge plan, worth £999/mo
We publish the record.
Indexes, movers and findings, drafted automatically from the Vault's recorded runs and edited by humans before they publish. The same data we sell, shown working in public.
UK Insurance Broking: who AI recommends, Q2 2026
The shortlist turned over twice this quarter. Two brokers vanished from ChatGPT's answers entirely.
May movers: the fintech recruiter that gained 12 points
One agency went from unmentioned to second slot in five weeks. We traced exactly which citations did it.
What 90 days of answers says about how Gemini picks sources
Gemini re-ranks faster than any other engine, and it leans hardest on content under six months old.
Seven pillars of AI visibility.
Every article we publish sits under one of seven topics, so you can go deep on the one that matters and skim the rest. Built as a hub so AI engines and search crawlers can read the shape of what we cover.
25 years of making businesses findable.
Fortitude Media is part of the Fortitude Group, founded by people who built and scaled companies on the last era of being found online, and saw the next one coming. Meet the team →
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