For founders scaling £10m to £100m

Your buyers have stopped searching. They are asking.

When a buyer asks Claude or ChatGPT which company to shortlist in your category, one name gets spoken. If it is not yours, the deal closed before you knew you were in the room. Fortitude Media makes sure the answer is you.

One monthly subscription. New AI-optimised website, weekly expert content, online PR, monthly visibility report. From £66 a day.

No sales pressure. Audit back in five working days.

Or start with the sentence you would say out loud

Each link opens the version of the page shaped around that specific conversation.

Try it now

See who Claude and ChatGPT recommend instead of you

Type a category query one of your buyers might ask. We will show you which competitors get cited, and where you rank against them. If the models are already recommending someone else, you need to know before the next board meeting.

What your board will ask

Three questions you need an answer to before the next board meeting

Visibility

When a CFO asks ChatGPT for a shortlist in our category, are we on it?

Authority

Which trade press and datasets do the models cite, and do we appear in them?

Pipeline

How many opportunities are we losing before a human ever reads our website?

A note from our co-founder
Ross Williams, Co-founder, Fortitude Media

Ross Williams

Co-founder, Fortitude Media

I've spent 30 years building web businesses. I started my first in 1996. I watched Google shape every buyer decision in our category. That era has ended.

The companies getting cited in Claude, Gemini, or ChatGPT today will own their categories for the next ten years. Almost no one is ready for it, and the window is narrower than most founders realise.

I built Fortitude for the founders who saw it first. If you are running a £10m to £100m business and you want to be the name the models recommend, not the one they replace, this is the work.

Ross Williams

Co-founder, Fortitude Media. Serial entrepreneur building web businesses since 1996.

The work

A continuous visibility programme, not a website project

Three disciplines, done every week, that make AI systems trust you. One team, one accountable operator, one quarterly board report.

01

Machine-readable web

Structured content, schema, and site architecture the models can actually parse and quote. Most websites were built for Google, not for Claude. We rebuild yours for both.

02

Expert-led content

Category-defining writing from operators in your sector, published weekly. Not junior copywriters producing generic thought leadership that no model and no buyer will remember.

03

Authority citations

Placement in the trade press and datasets that the language models learn from. When the models cite their sources, we want your name to be one of them.

Why a programme, not a project

The algorithms change every quarter. So does the answer you need them to give.

Most agencies sell you a website, a content burst, or a PR campaign. Then they leave. Within a quarter, the models have been retrained, your competitors have shipped new content, and your position has slipped. An always-on programme is the only thing that compounds. You brief one team, you read one report, and your visibility moves in one direction.

Who we work with

Founders of £10m to £100m B2B businesses who have already won the last era

You built a category position the hard way. You survived Google updates, content treadmills, and agency churn. Now the rules are being rewritten by something your competitors do not yet understand. You are not looking for another SEO retainer. You are looking for the operating partner who saw the shift early and can put you ahead of it. That is the conversation we want to have.

Frequently asked

The questions every B2B founder asks before they engage us

Fortitude Media subscriptions start at £66 a day on Standard and £99 a day on Professional. A typical UK B2B business with £10m to £100m in revenue spends two to six percent of revenue on marketing, which usually means three to four times the Fortitude fee split across separate website, content and PR suppliers. The subscription consolidates those three line items into one coordinated service, tuned specifically for the AI tools your buyers now use. For the underlying numbers, see our guide to the economics of AI visibility versus advertising.
Every subscription includes a brand new AI optimised website, weekly expert content, online PR and digital mentions, authority building for your senior team, monthly AI visibility reporting across ChatGPT, Claude, Gemini and Perplexity, ready to publish LinkedIn thought leadership posts, quarterly conversion audits, competitor monitoring, ongoing schema and structured data updates, and same day response with 48 hour turnaround on change requests.
Your first AI visibility score is published within fourteen days of kickoff. A documented improvement plan follows within sixty days. Meaningful movement in citation rate typically appears inside ninety days. Commercial outcomes attributable to AI discovery usually follow in the four to six month window, depending on sector and starting position. The metrics and ROI library explains how these numbers compound over twelve months.
You can cancel anytime from day one of your subscription. Notice is two months from the day you give it, during which we complete the work already in progress so nothing is abandoned mid flight. After cancellation, everything we have built for you stays with you. The website, the content library, the placement archive, the domain, and all reporting history. Nothing is held hostage, nothing is clawed back.
A single two hour kickoff at the start. A monthly thirty minute review. Light approval on weekly content via a self service portal. Your team does not write, design or place anything. The rest is our job.
Our content team drafts every piece, built around your voice, your expertise and the specific AI prompts your buyers use. Everything is reviewed and approved by you before publication. You own the copyright and the asset library. More on this concern in our piece on outsourcing content without losing brand voice.
ChatGPT, Claude, Perplexity, Gemini and emerging AI answer engines. We track citation behaviour across all four on a named set of buyer prompts for every client, reported monthly. The full AI & LLM optimisation library covers how each engine ranks and cites differently.
Yes. We work across financial services, professional services, healthcare adjacent and technology sectors. Compliance review is built into the content workflow before any asset is published. For each regulated client we agree a compliance sign off route at kickoff, fit our production workflow around yours, and route every content asset through your nominated reviewer before it goes live. Compliance rejections are routine and expected, they do not delay the rest of the programme because we work on a rolling pipeline. We can also work inside documented frameworks including FCA financial promotions rules, MHRA compliant health communications, and ICO data protection requirements for B2B communications. Enterprise tier clients typically include a dedicated compliance workflow, scoped at audit stage.
Yes. We migrate to the new site under your existing domain with no downtime, and we sign off a voice and brand guide at kickoff. Nothing ships without your approval.
SEO agencies optimise for ten blue links. Fortitude Media optimises for the single named answer a buyer now receives from ChatGPT, Claude, Perplexity or Gemini. The two disciplines use overlapping techniques but serve different outcomes. AI visibility is a subset of the marketing stack that did not exist as a named discipline two years ago. Our explainer on SEO versus LLM optimisation sets out the differences in detail.
Latest from the Insights library

Seventy plus deep guides on AI visibility for B2B

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Get a free category visibility audit

We will show you what Claude, ChatGPT, Gemini, and Perplexity say about your company today, which competitors they cite, and where the fastest gains are. Five working days. No obligation and no follow-up sales sequence if you decide it is not for you.

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