The founders behind Fortitude Media.
Two operators who have built, scaled, sold and automated B2B businesses. Not generalists who read about AI last week.
David Adams
Co-founder, Fortitude Media
Why this matters to you.
David is the reason the Fortitude Media subscription costs £2,999 a month rather than £12,000 a month. The automation that would normally be sold to you as a separate engagement by a RevOps consultancy is built directly into the product. The citation tracker, the competitor monitor, the weekly content pipeline, the reporting, all run on systems David has built before for businesses generating tens of millions in annual revenue.
Track record.
David has thirteen years inside B2B technology and subscription platforms, starting as a retention representative and finishing as COO. He has held two C-suite roles as both COO and Chief Revenue Officer. He has personally managed more than $30m in annual B2B partner revenue and built and scaled partner ecosystems covering over 1,500 relationships globally. He built an advertising network from zero to over £2m in revenue within twelve months.
Capability stack.
- GTM automation and agentic workflow design
- Revenue pipeline architecture from lead generation to close
- Subscription and SaaS monetisation strategy
- B2B partnership and affiliate revenue
- Data driven commercial reporting
- LinkedIn B2B acquisition, organic and paid
Builds with HubSpot, Salesforce, Clay, Apollo, Make, n8n, OpenAI and Anthropic APIs, GA4, Looker Studio, BigQuery.
Role at Fortitude Media.
David owns the automation, reporting and data infrastructure. He is Founding Partner at Lucennio Consultancy outside of Fortitude Media, where the focus is GTM automation and AI powered sales systems for B2B teams.
Ross Williams
Co-founder, Fortitude Media
Why this matters to you.
Ross has sat on your side of the table. He hired the web agencies, signed the content retainers, and sacked the SEO suppliers who over promised. He scaled a subscription business to nearly $50m in annual revenue without external investment, and knows which marketing spend moves pipeline and which spend just produces reports. Fortitude Media is structured around twenty five years of those lessons, not guesswork.
Track record.
Ross founded Venntro Media Group in 2003 and scaled it to one of the world's largest privately owned online dating businesses. Nearly $50m annual revenue. $8m EBITDA. Total revenues approaching half a billion dollars across two decades. Entirely bootstrapped. Venntro's flagship platform, White Label Dating, powered more than a thousand subscription brands globally. The business was acquired by Ambervine in 2024.
Before Venntro, Ross founded Rawnet in 1998, a digital agency with enterprise clients including Honda, Honeywell, Castrol and O2. Rawnet was sold in 2016.
Recognition.
- EY Entrepreneur of the Year
- IoD Young Director of the Year
- Sunday Times Fast Track 100, three consecutive years
- Deloitte Technology Fast 50
- Great British E-Commerce Entrepreneur of the Year
- Author of Subscribe and Conquer
Role at Fortitude Media.
Ross leads positioning and commercial strategy. He is the person you meet in the fifteen minute call if you request one.
Why we built it.
We spent years paying for website builds that dated within a year. Content retainers that produced volume but not citation. PR placements that looked good in a deck but did not appear inside the AI tools buyers now use. Between us we have sat through every variant of that conversation and written every version of that invoice.
When AI search began to replace traditional search in B2B research, it became clear that the old stack was not going to adapt fast enough. The shift to an AI first future is now the operating reality for B2B discovery. The companies that are cited by ChatGPT, Claude, Perplexity and Gemini today are the companies that will dominate their sectors for the next decade. The companies that are not will lose pipeline they never see in a CRM.
Fortitude Media is the subscription we wanted to buy for our own businesses. A single fee. A coordinated team. One invoice. And a measurable AI visibility score that moves every month.
The team behind us.
Fortitude Media is a lean, senior team by design. Our writers, strategists, designers and PR specialists are hand picked operators rather than generalists, with deep sector experience in financial services, professional services, healthcare adjacent and technology. Every piece of work that ships for a client is reviewed by a member of the founding team before it reaches the site, the publication, or the report.
Start with the audit.
The fastest way to understand what Fortitude Media can do for your business is to request the free AI Visibility Audit. Five working days. No obligation. A written report and a ninety day improvement plan.
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