AI & LLM Optimisation
AI systems like ChatGPT, Perplexity, Claude, and Google's AI Overviews are rapidly replacing traditional search as the primary way businesses are discovered. This pillar covers how to position your business so that large language models consistently recommend you — from technical crawlability and E-E-A-T signals to entity coherence and AI-specific content strategy.
13 in-depth articles
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AI Optimisation for B2B vs B2C: Key Differences
B2B and B2C businesses optimise for AI differently. Learn how citation patterns, authority signals, decision complexity, and content types differ between segments.
Building Topic Clusters That AI Understands
Topic clusters work for traditional SEO, but AI systems require denser, more explicitly linked clusters. Learn architecture, internal linking, and how LLMs map topical relationships.
How AI Crawlers Differ from Google's Spiders
GPTBot, ClaudeBot, and PerplexityBot crawl differently than Googlebot. Learn the technical differences, robots.txt implications, and how to optimise for both simultaneously.
How AI Handles Conflicting Information About You
When AI finds contradictory information about your business, it doesn't know which is correct. Learn entity coherence, cross-platform consistency, and how to audit conflicting claims.
How Google's AI Overviews Are Changing Search
Google's AI Overviews are reshaping search results. Learn how they work, impact click-through rates, and how to optimise your B2B business for AI-generated summaries.
How Often Should You Publish Content to Build AI Authority?
Discover the optimal publishing frequency for building AI authority. Learn why consistency matters more than volume and what cadence actually works.
How Voice Assistants Use LLM Recommendations
Siri, Alexa, and Google Assistant are being rebuilt on LLMs. Learn how voice AI differs from text AI, the implications for B2B visibility, and how to optimise.
Structured Data, Schema Markup, and Why AI Needs Your Website to Speak Its Language
Understand structured data and schema markup for LLM optimisation. Learn why AI needs well-structured sites and practical steps to implement it.
The Difference Between SEO and LLM Optimisation: Why Your Old Strategy Won't Work
Learn why SEO and LLM optimisation are fundamentally different. Why your old strategy won't work for AI recommendations, and what you need to change.
What Is Domain Authority and Why Do AI Tools Care About It?
Define domain authority in accessible terms, explain how it's calculated, and why links from high-DA sites are a primary trust signal for AI.
What Is E-E-A-T and Why AI Cares More Than Google
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is crucial for AI systems. Learn how LLMs interpret each signal and build a practical checklist to strengthen your authority.
What Is LLM Optimisation and Why Does It Matter for Your Business?
Understand LLM optimisation: what it is, why AI recommendations are different from search engines, and why every business needs a strategy now.
Why AI Penalises Thin Content and How to Fix It
LLMs detect thin, duplicated, and padded content at scale. Learn how AI systems identify low-quality content and the remediation framework to improve your entire content library.
Where to go next
AI optimisation foundations pair with content authority (what AI cites), website performance (what AI can crawl), and the AI-first future (where this is all heading).
Content Strategy for Authority
Build lasting authority through strategic content creation, topic clusters, and thought leadership that AI systems reference and recommend to potential customers.
12 articlesWebsite Design & Performance
Optimize your website's technical architecture, UX design, and performance for AI crawlers, indexing, and recommendation in modern search systems.
14 articlesThe AI-First Future
Prepare your business for an AI-first world where voice assistants, AI agents, and autonomous decision-making reshape customer discovery and B2B buying.
13 articlesOnline PR & Authority Building
Establish trust and influence through earned media, PR strategies, and digital authority signals that AI systems recognize and amplify.
11 articlesIndustry Guides
Vertical-specific guides helping businesses in accounting, healthcare, real estate, construction, and other sectors master AI visibility for their industry.
16 articlesMetrics, ROI & Business Case
Understand the financial impact, measurement frameworks, and business justification for AI optimization investments and digital authority strategies.
13 articlesTake the next step
Free AI visibility audit
See exactly how visible your business is across ChatGPT, Perplexity, Claude and Google AI Overviews — and what to fix first.
Run a free AI auditHow it works
The four-stage process we use to take a B2B business from invisible to consistently recommended by AI.
See how it worksPricing
Transparent monthly retainers covering AI optimisation, content, PR and website performance — built for B2B.
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We'll run a free audit showing what AI currently says about your business — and what it would take to become the one it recommends.
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