Built for founders who built the business themselves.
Fortitude Media works with founders and CEOs running B2B businesses between £10m and £100m in revenue. The audit is the same whichever door you walk through. This page is the five doors.
We wrote this page because most marketing sites tell you what they do. CEOs and founders do not buy features. They buy outcomes, and the outcomes they buy depend on where they are standing. Start with the one that sounds like your version of the conversation.
We are founders. Between the two of us, Ross built and sold Venntro Media Group, bootstrapped to nearly $50m annual revenue. David scaled B2B partner revenue to more than $30m a year across 1,500 relationships. We have run the commercial machinery we are now building for you.
That matters because it means we do not think like a marketing agency. We think like operators. Marketing is a lever on a business, not a project. AI visibility is a lever on marketing, not a feature. Every page under this hub connects the lever back to the business outcome the founder actually cares about.
If your version of the conversation is not one of the five below, book a call. We have had most of them before.
"Our pipeline has softened and I cannot pin down why."
The deals that used to come in through search and referral are slower. You suspect the buying process has changed but cannot see the mechanism. We show you, in the audit, how much of your buyer research now starts inside ChatGPT, Claude, Perplexity and Gemini, and how far behind your competitors you are on those prompts. Then we close the gap.
Read the growth CEO page"We are paying three invoices for marketing and getting less from it every quarter."
A web agency, a content retainer, a PR freelancer. None of them talk to each other. The reports contradict. The margin is leaking. One subscription consolidates the three, produces more coordinated output, and typically costs thirty to sixty percent less than the combined retainers you are running today.
Read the profitability CEO page"I am planning to sell this business inside five years. I want the multiple to reflect what I have built."
Operating leverage moves multiples. AI readiness moves multiples. Key person risk drags them down. We build the front end of an AI native operating stack that a buyer will pay more for. The website is step one. The GTM automation, sales AI and account management systems are steps two to five, scoped as separate engagements once the foundation is compounding.
Read the valuation CEO page"We have scaled headcount faster than revenue. I need to automate the commercial edge."
Sales admin, marketing production, account management, support. Too many people doing rote work. Fortitude Media is the subscription that handles the front half of the problem. David Adams, co-founder, runs the automation programme that handles the rest. Specific, scoped, compound.
Read the operating leverage CEO page"A competitor just got cited by ChatGPT. I need to close that gap."
Ninety day programme, built around closing a specific visibility gap against named competitors. The audit tells you exactly how far behind you are and which prompts they are winning. The subscription closes the gap on a defined timeline. Urgency welcome.
Read the competitive pressure CEO pageWhichever door you walk through, the underlying work is the same. A site that AI models read and trust. A content engine that earns citations. Online PR that places your name where it counts. Authority building for your senior team. Monthly visibility reporting. Quarterly business review. One fee, one team, one invoice.
What changes between the five is the lens we apply, the priorities we set in the first ninety days, and the success metric we report against. A growth CEO cares about pipeline volume. A profitability CEO cares about cost per lead and supplier consolidation. A valuation CEO cares about board ready evidence of operating discipline. We start every engagement by agreeing which one of those matters most.
The subscription is the entry point. Most of our clients, after six to nine months, commission a second workstream. GTM automation. Sales AI. Account management automation. Inbound qualification agents. The website and content engine earn trust first. The rest follows once the foundation is paying for itself.
If you are looking for a full AI native operating upgrade from day one, the audit is still the right first step. It tells us where the website sits, where the automation opportunities are, and how to sequence them so the commercial case compounds rather than competes with itself.
Whichever door you walk through, the audit is the first conversation. Free, no obligation, written report inside five working days.