The authority engine runs from week one. The website foundation ships inside one hundred twenty days. You watch both move on the same screen.
Authority compounds from week one. The website is delivered as a proper project inside the first ninety to one hundred twenty days. Nothing waits for anything.
Authority engine
Subscription. Compounds from day one.
Website foundation
Project. Ships inside 120 days.
Authority engine. Subscription. Compounds from day one.
Website foundation. Project. Ships inside one hundred twenty days.
Most subscription services bury the website timeline inside a monthly rhythm, which either means a shallow launch or a slipped one. We run the website on its own track, the authority engine on another, and the dashboard ties them together. If the website slips a week for a legitimate reason, the authority engine does not slip with it. The monthly subscription continues to earn its fee from week one, not from week twelve.
The authority track does not wait for the website to ship.
Baselined citation share against three named competitors, ten priority buyer prompts, and a one page board summary you can drop into your next pack.
Published on an interim channel if your current site needs migration. Indexed, measurable and cited from day one.
A named placement in a publication your buyers and AI models both trust. Trade press, sector publication or relevant national title.
Citation share against your three named competitors, tracked on the same prompts week on week. The number starts moving before the new website is even shipped.
Because it is one.
A £10m to £100m business does not have a simple website. It has legacy case studies, a products page someone wrote three years ago, an investor area the finance director wants to approve personally, and at least one subsidiary brand. Pretending any of that ships in three weeks is how you end up with something shallow. We run it as a proper project with proper phase gates. That typically takes ninety to one hundred twenty days.
Kickoff workshop. Voice and brand capture. Stakeholder interviews. Migration inventory. Sitemap and content architecture signed off.
Wireframes, visual design, component system. Two review cycles built in. Approved staging environment at the end of week six at the latest.
Development, content migration, AI optimisation and schema, performance, accessibility pass. Client review cycles inside the sprint, not after it.
Migration window, DNS, search console, AI indexer submission, post-launch monitoring. Fully handed over with admin rights in your name.
Multi brand, multi territory or heavier compliance scopes run longer. We set the exact timeline in the audit, not before it.
The relationship terms, including who owns what if you cancel, are set out in full on our how we work page.
Everything else is evidence, not story.
Citation share today
34%
▲ 13 pts vs 30 days · captured this week
Citation share 30 days ago
21%
▲ 13 pts vs baseline · captured wk 8
Citation share at baseline
8%
Captured wk 0
Share of voice, last 90 days
| Priority buyer prompt | You | A | B | C |
|---|---|---|---|---|
| Best AI visibility subscription for B2B | 4 | 1 | 2 | 0 |
| How to get cited by ChatGPT | 3 | 2 | 1 | 1 |
| AI optimised website for SME | 5 | 1 | 1 | 0 |
| B2B PR for AI citations | 3 | 1 | 2 | 1 |
| LLM citation tracking tool | 2 | 3 | 1 | 1 |
| Replace SEO agency with AI subscription | 4 | 1 | 0 | 0 |
| Citation share monitoring | 3 | 2 | 1 | 0 |
| ChatGPT business citations UK | 4 | 1 | 1 | 1 |
| AI ready CMS for mid market | 2 | 2 | 2 | 1 |
| Buy from a B2B AI visibility expert | 4 | 1 | 1 | 0 |
Sample client data, anonymised.
Every Fortitude Media client gets one dashboard. It tracks citation share, share of voice, content shipped, placements landed and inbound attributed to AI discovery. Updated weekly. Full history exportable.
The three numbers at the top are the story. Citation share today, thirty days ago and at baseline. The rest is there when your board or chair asks for the working.
Access is role based. Founders, marketing directors, compliance and board seats each see the version of the dashboard relevant to them.
A single two hour kickoff to capture voice, priorities and target prompts. Thirty minutes a month for review and approvals. Lightweight content sign off via the self service portal. During the website foundation phase, expect an additional two to three hours of stakeholder review across weeks two, four and eight, scheduled ahead.
How we handle feedback, approvals and scope is set out in full on our how we work page.
The three disciplines we run continuously, each with a dedicated library of in depth guides.
Optimize your website's technical architecture, UX design, and performance for AI crawlers, indexing, and recommendation in modern search systems.
Explore the guidesBuild lasting authority through strategic content creation, topic clusters, and thought leadership that AI systems reference and recommend to potential customers.
Explore the guidesEstablish trust and influence through earned media, PR strategies, and digital authority signals that AI systems recognize and amplify.
Explore the guidesWhichever track is right for you, the audit is the right first conversation. Free, no obligation, five working days.
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