How It Works

Two tracks. One subscription. One dashboard.

The authority engine runs from week one. The website foundation ships inside one hundred twenty days. You watch both move on the same screen.

Two tracks, running in parallel.

Authority compounds from week one. The website is delivered as a proper project inside the first ninety to one hundred twenty days. Nothing waits for anything.

Authority engine

Subscription. Compounds from day one.

1
2
3
4
5
6
7
8
  1. 1Day 5: Audit delivered
  2. 2Wk 1: First content published
  3. 3Wk 3: First PR placement
  4. 4Wk 4: First citation report
  5. 5Wk 8: Baseline shift measurable
  6. 6Wk 12: Quarter review
  7. 7Day 90: First verified lift
  8. 8Day 120+: Compounding monthly

Website foundation

Project. Ships inside 120 days.

1
2
3
4
5
  1. 1Wk 1-2: Kickoff, voice, sitemap
  2. 2Wk 2-6: Design phase
  3. 3Wk 6-10: Build and QA
  4. 4Wk 10-12: Launch window
  5. 5Day 120: Foundation live
Text version of the two-track schedule.

Authority engine. Subscription. Compounds from day one.

  • Day 5: Audit delivered
  • Wk 1: First content published
  • Wk 3: First PR placement
  • Wk 4: First citation report
  • Wk 8: Baseline shift measurable
  • Wk 12: Quarter review
  • Day 90: First verified lift
  • Day 120+: Compounding monthly

Website foundation. Project. Ships inside one hundred twenty days.

  • Wk 1-2: Kickoff, voice, sitemap
  • Wk 2-6: Design phase
  • Wk 6-10: Build and QA
  • Wk 10-12: Launch window
  • Day 120: Foundation live

Most subscription services bury the website timeline inside a monthly rhythm, which either means a shallow launch or a slipped one. We run the website on its own track, the authority engine on another, and the dashboard ties them together. If the website slips a week for a legitimate reason, the authority engine does not slip with it. The monthly subscription continues to earn its fee from week one, not from week twelve.

What you see move in the first month.

The authority track does not wait for the website to ship.

Audit delivered by day five.

Baselined citation share against three named competitors, ten priority buyer prompts, and a one page board summary you can drop into your next pack.

First content live by end of week one.

Published on an interim channel if your current site needs migration. Indexed, measurable and cited from day one.

First PR placement by week three.

A named placement in a publication your buyers and AI models both trust. Trade press, sector publication or relevant national title.

Citation measurement from week four.

Citation share against your three named competitors, tracked on the same prompts week on week. The number starts moving before the new website is even shipped.

The website, scoped like a proper project.

Because it is one.

A £10m to £100m business does not have a simple website. It has legacy case studies, a products page someone wrote three years ago, an investor area the finance director wants to approve personally, and at least one subsidiary brand. Pretending any of that ships in three weeks is how you end up with something shallow. We run it as a proper project with proper phase gates. That typically takes ninety to one hundred twenty days.

  1. Phase 1

    Discovery and architecture. Weeks 1 to 2.

    Kickoff workshop. Voice and brand capture. Stakeholder interviews. Migration inventory. Sitemap and content architecture signed off.

  2. Phase 2

    Design. Weeks 2 to 6.

    Wireframes, visual design, component system. Two review cycles built in. Approved staging environment at the end of week six at the latest.

  3. Phase 3

    Build and content. Weeks 6 to 10.

    Development, content migration, AI optimisation and schema, performance, accessibility pass. Client review cycles inside the sprint, not after it.

  4. Phase 4

    Launch and handover. Weeks 10 to 12.

    Migration window, DNS, search console, AI indexer submission, post-launch monitoring. Fully handed over with admin rights in your name.

Multi brand, multi territory or heavier compliance scopes run longer. We set the exact timeline in the audit, not before it.

The relationship terms, including who owns what if you cancel, are set out in full on our how we work page.

One dashboard. Three numbers that matter.

Everything else is evidence, not story.

Fortitude Media dashboard
Sample client. Anonymised.

Citation share today

34%

▲ 13 pts vs 30 days · captured this week

Citation share 30 days ago

21%

▲ 13 pts vs baseline · captured wk 8

Citation share at baseline

8%

Captured wk 0

Share of voice, last 90 days

You Competitor A Competitor B Competitor C
Wk 0Wk 4Wk 8Wk 12
Priority buyer prompt You A B C
Best AI visibility subscription for B2B 4 1 2 0
How to get cited by ChatGPT 3 2 1 1
AI optimised website for SME 5 1 1 0
B2B PR for AI citations 3 1 2 1
LLM citation tracking tool 2 3 1 1
Replace SEO agency with AI subscription 4 1 0 0
Citation share monitoring 3 2 1 0
ChatGPT business citations UK 4 1 1 1
AI ready CMS for mid market 2 2 2 1
Buy from a B2B AI visibility expert 4 1 1 0

Sample client data, anonymised.

Every Fortitude Media client gets one dashboard. It tracks citation share, share of voice, content shipped, placements landed and inbound attributed to AI discovery. Updated weekly. Full history exportable.

The three numbers at the top are the story. Citation share today, thirty days ago and at baseline. The rest is there when your board or chair asks for the working.

Access is role based. Founders, marketing directors, compliance and board seats each see the version of the dashboard relevant to them.

What this costs you in time.

A single two hour kickoff to capture voice, priorities and target prompts. Thirty minutes a month for review and approvals. Lightweight content sign off via the self service portal. During the website foundation phase, expect an additional two to three hours of stakeholder review across weeks two, four and eight, scheduled ahead.

How we handle feedback, approvals and scope is set out in full on our how we work page.

From the Learn library

From the Learn library.

The three disciplines we run continuously, each with a dedicated library of in depth guides.

Website Design & Performance

Optimize your website's technical architecture, UX design, and performance for AI crawlers, indexing, and recommendation in modern search systems.

Explore the guides

Content Strategy for Authority

Build lasting authority through strategic content creation, topic clusters, and thought leadership that AI systems reference and recommend to potential customers.

Explore the guides

Online PR & Authority Building

Establish trust and influence through earned media, PR strategies, and digital authority signals that AI systems recognize and amplify.

Explore the guides

Start with the audit.

Whichever track is right for you, the audit is the right first conversation. Free, no obligation, five working days.

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