Booked meetings with your next customer.
New Business prospects your ideal buyer, warms them with the right message at the right time, and hands you a booked meeting. Email and LinkedIn, as you. Uses the same buyer prompts Sentinel tracks, so you already know why they will care.
Before, and after.
Prospecting that stops the moment things get busy.
Someone drafts a list. Someone else sends a batch. Then a big client project lands and the outreach stops for three weeks. The pipeline is only ever full for as long as the last motivated person kept sending emails.
- Outreach depends on individual willpower
- Lists go stale, sequences fall behind
- Messaging drifts from the brand
- Nobody has time to test what actually books meetings
A booked meeting on your calendar, every week.
New Business builds and refreshes your ideal buyer list, writes to them as you, in your voice, at the moment they are most likely to reply. It runs across email and LinkedIn, keeps the sequences alive, and hands you a booked meeting when it lands one.
- Ideal buyer lists refreshed continuously
- Message tested by response, not by opinion
- Email and LinkedIn coordinated as one department
- Booked meetings straight onto a real calendar
AI Assisted, then Autopilot when you say so.
Every department starts in AI Assisted: it drafts every action and waits for one-click approval. When you trust an action type, move it to AI Autopilot. Move it back the same day if you change your mind.
Every action queues for approval
Every message queues for one-click approval. You see the buyer, the reason they are being contacted, the message and the sequence step, before it sends. Perfect for the first month while you tune the voice.
Trusted actions run alone
Once you trust the pattern, standard sequences run alone. Anything sensitive, any senior contact, any escalation still queues for a named human before it goes out.
The work, in plain terms.
- Builds and refreshes your ideal buyer list every week
- Writes emails and LinkedIn messages in your voice
- Tests different angles and openings by response rate
- Runs multi-step sequences across email and LinkedIn together
- Uses the buyer prompts Sentinel tracks, so the timing is right
- Books the meeting straight into your calendar and writes the CRM record
What it typically repays.
Figures are drawn from our own use of New Business and from client engagements in the last twelve months. Discovery gives you your own baseline before you start.
A paid Discovery, credited in full.
Every engagement starts with a £1,500 Department Discovery. Two calls with the people who do the work, a written map of where time and money leak, and a shortlist of the departments that would repay their fee first. Credited in full against your first four weeks.
Ready to hire this department?
Book a Department Discovery. £1,500, credited against your first four weeks. If you never start, you keep the map.
Book the meetings your pipeline needs.
Book a Department Discovery. £1,500, credited in full against your first four weeks of New Business.
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