Marketing that runs your calendar, every day.
Fortitude Online Marketing plans the week, drafts the posts, schedules the campaigns, publishes to the channels you use, and moves the score on the four AI engines. Sentinel measures. This department moves.
Before, and after.
The plan sits in a document nobody opens.
The quarter starts with a strategy deck. By week three it is stale. Ads run on last quarter's audience, SEO waits for someone to have time, email goes out when there is news. The four AI engines move on without you.
- The plan lives in a file, not in the market
- Channels drift out of sync with each other
- AI answers about your category stay the same, or get worse
- By the time you notice, the quarter is gone
A calendar that ships work, not intentions.
Online Marketing runs a live weekly calendar. Ads, SEO, email and social get worked in the same rhythm, all pointed at the buyer prompts Sentinel already tracks. You see what shipped, what moved and what is next, every Monday morning.
- A live calendar of work across ads, SEO, email and social
- Same brief across channels, same voice, same offers
- Weekly briefing on what moved on the four AI engines
- One person accountable, not four agencies with four stories
One department. Four specialists inside.
Every AI Department is a team, not a tool. Online Marketing runs four specialists on your account. They share the same brief, the same voice and the same weekly rhythm, so nothing contradicts anything else.
- Ads specialistPlans, launches and tunes paid across the platforms you use. Weekly report on what moved, what to stop.
- SEO specialistFixes what search actually sees. Ships content aimed at the prompts your buyers use, not vanity keywords.
- Email specialistRuns the list. Segments, drafts, tests. Sends the right message to the right people at the right time.
- Social specialistShips to the channels your buyers use. In your voice. On the schedule you agreed at Discovery.
The four AI engines already answer buyers about your category. Every week you wait, the answer sets.
ChatGPT, Google AI Overviews, Claude and Gemini already recommend competitors when buyers ask about your category. That answer is not fixed. It moves with what gets published, cited and linked. Online Marketing is the department that makes those moves, every week, until the answer changes.
- PublishContent aimed at the prompts buyers actually use.
- CiteThird-party mentions, PR and directories AI reads.
- LinkThe connections between pages that make AI trust the source.
- MeasureSentinel tracks the score. This department moves it.
How the week actually runs.
- 01
Monday plan
The week's calendar goes out by 9am. Ads, SEO, email, social, all in one view, all pointed at the same buyer prompts.
- 02
Draft and queue
Every asset is drafted in your voice against the plan. Everything queues for one-click approval in AI Assisted.
- 03
Ship and tune
Approved work publishes on schedule. Ads and email are tuned mid-week based on what is working.
- 04
Friday briefing
One page. What shipped. What moved on the four AI engines. What is queued for next week.
Everything runs in AI Assisted until you say otherwise. When you trust an action type (say, publishing standard social posts on the agreed calendar), it moves to AI Autopilot. Anything unusual still queues for a named human.
The work, in plain terms.
- Runs a single weekly calendar across ads, SEO, email and social
- Drafts every asset in your voice, from your own examples
- Launches and tunes paid campaigns on the platforms you already use
- Ships SEO changes aimed at the prompts your buyers actually use
- Segments, drafts and sends email against your CRM
- Publishes social to the channels you agreed at Discovery
- Feeds Sentinel with what shipped, so the score moves against real work
- One weekly briefing you actually read: what shipped, what moved, what is next
What it typically repays.
Figures reflect how we run Online Marketing for ourselves and for clients on the same rhythm. Every client sees their own baseline in Discovery.
A paid Discovery, credited in full.
Every engagement starts with a £1,500 Department Discovery. Two calls with your marketing lead and the people who will run the work, a written map of the calendar you should be running, and a shortlist of the moves that would repay their fee first. Credited in full against your first four weeks.
- A live calendar you can point at, with owners and dates
- The top ten buyer prompts you should be answering on the four AI engines
- Your voice, written down, with your own examples
- The channels that pay you back, and the ones that do not
Then Online Marketing runs the calendar every week. You approve in AI Assisted while you tune the voice, then move the boring parts to AI Autopilot when you trust the pattern.
Ready to hire this department?
Book a Department Discovery. £1,500, credited against your first four weeks. If you never start, you keep the map.
What we will not pretend.
This department is not a magic wand for a bad offer. If nobody wants what you sell, more marketing will not fix that; Discovery will tell you the truth. We are also not going to run brand-new channels you have never touched from cold. We work the channels your buyers actually use, and we say so plainly when a channel is not worth the money.
Run a calendar that ships every week.
Book a Department Discovery. £1,500, credited in full against your first four weeks of Online Marketing.
Book a Department Discovery →