These terms are the agreement between you and us for the use of the Fortitude Sentinel application and any paid Fortitude service you subscribe to. They are written to be read, not just signed. The companion website terms of use cover only the public marketing site; this document governs the product.
1. Who this agreement is with
The service is provided by Fortitude Media Limited, a company registered in England and Wales, company number 17191927, registered office 5 Missenden Road, Chesham, England, HP5 1JL ("Fortitude", "we", "us", "our"). "You" means the organisation or person who opens a Sentinel account or buys a Fortitude service. If you are agreeing on behalf of a company, you confirm you have authority to bind it.
2. Accepting these terms
You accept these terms when you create an account, click to agree at checkout, or start using a paid service, whichever happens first. If you do not agree, do not use the service. Your order confirmation, the plan you select, and any order form we both sign together with these terms and the documents they link to make up the whole agreement between us.
3. What Sentinel does
Sentinel tracks how leading AI engines describe, rank and recommend you and your competitors, records that history in The Vault, and turns it into reports and recommendations. We describe our methodology openly in our published materials. The engines we query are run by third parties and change often, so the service is a monitoring and insight tool, not a guarantee of any particular result. Section 11 explains this in full because it matters.
4. Your account and your users
You are responsible for your account, for the users you invite, and for keeping sign-in details secure. Tell us promptly at security@fortitudemedia.ai if you think an account has been compromised. You are responsible for what your users do on the service, and for making sure they keep to these terms and to our acceptable use policy.
5. Plans, fees, billing and tax
Plans and prices. Current plans and prices are on our pricing page. Paid Sentinel tiers are Basic, Standard and Pro. The Free tier is free for as long as you use it.
Payment partners and Merchant of Record. Sentinel is sold through one of our payment partners. Where that partner acts as Merchant of Record for the order, they run the checkout, collect payment, charge and remit any sales tax or VAT due in your location, and process refunds on our instruction. Your statement may show Fortitude Media Limited or the name of the payment partner shown at checkout.
Tax. Prices are shown exclusive of sales tax or VAT unless stated otherwise. Any tax due is added at checkout based on your location.
Automatic renewal. Paid subscriptions renew automatically at the end of each billing period (monthly, or annually if you chose an annual plan) at the then-current price for your plan, until you cancel. We will tell you by email before any price change affecting your plan takes effect, and, for longer billing periods, we will send a renewal reminder in good time so the decision to continue is always yours.
Failed payments. If a payment fails, our payment partner will retry it and we may pause paid features until it clears. We will not delete your data during a short payment failure without telling you first.
6. Cancelling, refunds and the Usage Promise
You can cancel a paid Sentinel plan at any time from your dashboard, effective immediately, and we refund the unused part of the current period to the day. If nobody on your team logs in during a whole calendar month, we will proactively email you and offer that month back. Both are set out in the refund and cancellation policy and the Usage Promise, which form part of these terms.
7. Acceptable use
You agree to use the service only as allowed by these terms and our acceptable use policy. In short, do not break the law, do not try to break or overload the service, do not resell or copy it, and do not use it to harm others. We can suspend access if you break those rules, as set out in section 17.
8. Your data and your content
You own your content. Everything you put into Sentinel, including the brands, prompts, competitors and settings you configure, and any data we collect on your behalf about your AI visibility, stays yours. We do not claim ownership of it.
The licence you give us. You grant us a non-exclusive licence to host, process and use your content for the purpose of providing and supporting the service, and to do the things this agreement describes. That licence ends when the content is deleted or your account is closed, except for backups and records we are required to keep.
How we protect personal data. Where your content includes personal data, we handle it under our privacy policy and, where we act as your processor, under our data processing agreement.
9. Our platform and intellectual property
The Sentinel application, The Vault, our methodology, models, scoring, software, content and brand names ("Fortitude", "Fortitude Sentinel", "Fortitude Forge", "The Vault" and related marks) are owned by us or licensed to us, and stay ours. Using the service does not transfer any of that to you beyond the right to use it under these terms.
Aggregated and benchmark data. We may use data generated through the service in aggregated and de-identified form to operate and improve the service and to produce category benchmarks and Vault reports. We will not publish or share your confidential configuration, or identify you, without your consent. We do not use your confidential content to train third-party AI models.
10. Feedback
If you send us ideas or suggestions, we may use them freely to improve the service, with no obligation to you. We will never treat your confidential business data as feedback.
11. AI engines, accuracy and no guarantee of results
This section is the heart of an honest AI product, so please read it.
- The engines are third parties. Sentinel reports reflect the outputs of external AI engines such as those operated by OpenAI, Anthropic, Google, Microsoft and Perplexity. We do not control those engines, we are not affiliated with or endorsed by them, and their names and trademarks belong to their owners.
- Outputs are probabilistic and change. AI engine answers vary over time, by phrasing, by user and by region. A score or finding is a snapshot at a point in time, not a fixed or official ranking. We date our reports for exactly this reason.
- No guaranteed outcome. We do not promise any particular visibility score, ranking, citation, traffic, revenue or business result from using Sentinel or acting on its recommendations. Results depend on many factors outside our control.
- Not professional advice. Sentinel reports and recommendations are information to help you decide, not legal, financial, marketing or other professional advice for your specific situation.
- Your decisions are yours. You are responsible for the decisions you make using the service, and you should apply your own judgement before acting.
12. Availability and service levels
We aim to keep Sentinel available 99.5% of each calendar month, not counting scheduled maintenance we tell you about in advance, and not counting outages caused by third parties outside our control, including AI engine downtime, your own systems, or general internet failures. If we miss that target, the service interruption credits in our refund policy apply. Higher availability commitments are available on Forge and Enterprise arrangements by separate agreement.
13. Confidentiality
Each of us may learn confidential information about the other. We will each use the other's confidential information only to perform this agreement, protect it as carefully as our own, and not disclose it except to people who need it and are under similar obligations, or where the law requires. This does not apply to information that is public through no fault of the receiver, or already known, or independently developed.
14. Warranties
We warrant that we will provide the service with reasonable skill and care. Except for what this agreement expressly says, and to the fullest extent the law allows, the service is provided "as is" and we do not give any other warranties, whether express or implied, including any implied warranty that the service is fit for a particular purpose or will be uninterrupted or error free.
15. Limitation of liability
Nothing in this agreement limits or excludes either party's liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything that cannot lawfully be limited or excluded.
Subject to that:
- Neither party is liable to the other for any indirect or consequential loss, or for loss of profit, revenue, business, goodwill, anticipated savings, or data, however it arises.
- Our total liability to you for all claims arising out of or in connection with this agreement in any 12-month period is limited to the total fees you paid us for the service in the 12 months before the event giving rise to the claim.
This reflects the price of the service and the allocation of risk between us. If you need a higher liability limit, talk to us about an Enterprise arrangement.
16. Indemnity
You will cover us against claims, losses and reasonable costs arising from your use of the service in breach of this agreement or the acceptable use policy, or from content you put into the service that infringes someone else's rights or breaks the law. We will tell you promptly about any such claim and let you manage the defence, as long as you do not settle anything that admits fault on our part without our agreement.
17. Suspension
We may suspend your access, in whole or in part, if you seriously or repeatedly break these terms or the acceptable use policy, if your payment is overdue after we have told you, or if we need to in order to protect the service or other customers. Where it is safe and lawful to do so, we will warn you first and lift the suspension once the issue is fixed.
18. Term and termination
This agreement runs for as long as you have an account or an active subscription. Either of us may end it by giving notice. You can cancel and claim your pro-rata refund at any time under the refund policy. We may end the agreement on reasonable notice, or immediately if you materially breach it and do not fix the breach within 14 days of us asking, or if you become insolvent.
What happens to your data. When the agreement ends, your paid features stop. We keep your data available for a short window so you can export it, then delete or anonymise it in line with the retention periods in our privacy policy, except where we must keep records by law. If you stay on the Free tier, your account and Vault history remain available under the Free tier terms.
19. Changes
We may update the service and these terms from time to time. If we make a change that materially reduces your rights, we will tell you by email or in the app before it takes effect, and where required by law we will give you a fair chance to cancel. The "Last updated" date at the top shows the current version. Continuing to use the service after a change takes effect means you accept the updated terms.
20. General
Assignment. You may not transfer this agreement without our consent. We may transfer it to a group company or to a buyer of our business, and we will tell you if we do.
Subcontractors. We may use the service providers listed in our data processing agreement and remain responsible for what they do for us.
Force majeure. Neither party is liable for delay or failure caused by events outside its reasonable control.
Notices. Legal notices to us go to hello@fortitudemedia.ai and to the registered office above. Notices to you go to the email on your account.
Entire agreement. This agreement and the documents it links to are the whole agreement between us about the service, and replace any earlier discussion. Neither of us relies on any statement not written in it, except that nothing excludes liability for fraud.
No waiver. If we do not enforce a right straight away, we do not lose it.
Severance. If any part of this agreement is found unenforceable, the rest still applies.
Third parties. No one other than you and us has any right to enforce this agreement.
21. Governing law and jurisdiction
This agreement and any dispute or claim arising out of or in connection with it, including non-contractual disputes, are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that we may bring proceedings to recover overdue sums, or to protect our intellectual property, in any jurisdiction where you operate.
Contact. Questions about these terms? Email hello@fortitudemedia.ai or write to Fortitude Media Limited, 5 Missenden Road, Chesham, England, HP5 1JL.