Last checked: 10 June 2026. This is our one openly persuasive page. Everything on it is verifiable, every price is current as of the date above, and the section near the end lists the buyers we are wrong for. If you want the even-handed version of the market first, read tool, agency or both or the UK B2B roundup.
The problem we exist for
When a buyer asks an AI engine who to hire or what to buy, two or three names come back, and most companies have no idea whether theirs is one of them. That short answer is now part of how B2B purchases start. It can be measured, and it can be moved. The market splits into four camps on which half of that they sell.
Pure tools (Profound, Peec AI, Otterly.AI, Searchable) measure well and hand you the homework; nothing in the subscription writes the content or earns the citations. SEO suite modules (Semrush, Ahrefs Brand Radar, HubSpot) bolt AI tracking onto a suite your SEO team may already run; depth varies and the work still lands on your team. GEO agencies do the work, but typically own no platform and no longitudinal data, so the reporting comes from rented third-party tools. Hybrids combine platform and people; GeekyIQ reached this camp from the agency side, and we reached it from the product side. We sit in the hybrid camp, and the four differences below are the ones you can check.
You never buy more than the next rung
Our ladder has a rung at every budget, and each one is worth having on its own. Most providers make you choose between a cheap dashboard and an expensive retainer with nothing in between. Ours runs continuously:
| Rung | Price | What it is |
|---|---|---|
| Free AI Visibility Check | £0 | One-off snapshot of how AI engines answer your category |
| Sentinel Free | £0 | 1 brand, 5 prompts, monthly refresh, category history included |
| Sentinel Basic | £199/mo | Self-serve tracking |
| Sentinel Standard | £499/mo | Deeper self-serve tracking |
| Sentinel Pro | £999/mo | Full platform |
| Discovery | ~£1,500 one-off | Paid diagnostic, credited back if you proceed |
| Forge Growth | £3,950/mo | Managed delivery, Sentinel Pro included |
| Forge Scale | £6,950/mo | Larger delivery pool, Sentinel Pro included |
| Forge Enterprise | from £11,950/mo | Full programme, Sentinel Pro included |
You start where your budget is, you climb only when the data says it is worth it, and the Discovery fee is credited back if you continue. Nobody is sold a retainer to find out whether they need one.
We were already watching your category
The Registry means your engagement does not start blind, because we did not start measuring when you signed. The Registry is our longitudinal record of how AI engines answer canonical buyer-intent prompts, category by category. New customers receive up to twelve months of their category's history at signup: who AI was recommending, how that shifted, and where you sat before you ever spoke to us. We publish from it too: quarterly Category Indexes, monthly movers reports and findings pieces, each human-edited and carrying its methodology and dates. Profound and Semrush publish public indexes as well, US-centric and suite-centric respectively; ours is the UK B2B record, which is exactly the gap we built it for. How the Registry works, including the strict separation between public data and customer data, is on the methodology page.
The people who measure it do the work
Forge is the half most of the market does not offer: the same company that measures your AI visibility does the work and is accountable to the same chart. Forge delivers content, digital PR and, where needed, a website rebuilt on the Fortitude Framework, through a monthly pool of delivery hours quoted as human-equivalent time at roughly half human-equivalent cost. The comparison that matters is the in-house alternative: an equivalent internal team (content, PR, web and tooling) runs £165k to £255k a year. Forge plans cost roughly half the equivalent in-house team, and because every Forge plan includes Sentinel Pro, the measuring and the doing share one chart. When the number stalls, there is no vendor to blame and no tool to argue with; it is our chart and our work on the same screen. What that work actually consists of is set out in the anatomy of an article AI engines cite and how to track whether AI is recommending your business.
Built by people who have done this before
Fortitude Media is run by two founders with long records in exactly this kind of work. Ross Williams is an award-winning entrepreneur (EY Entrepreneur of the Year, IoD Young Director of the Year, three consecutive Sunday Times Fast Track 100 listings) who has been building on the web since 1998: first at Rawnet, with clients including Honda, O2 and Castrol, then bootstrapping an online subscription business to nearly $50M ARR with cumulative revenues approaching half a billion dollars before its 2024 acquisition. Dave brings 13 years scaling SaaS and revenue operations across more than 100 B2B clients, including Bauer Media and Global Radio. Fortitude Media Limited is registered in England and Wales, company number 17191927. We built the company in the UK, the Registry is deepest in UK B2B categories today, tracking is global, and US and EU coverage and pricing are planned.
Where we are not the right choice
We are wrong for some buyers, and it saves everyone time to say which. If you are a US enterprise wanting rankings built from conversation datasets at Profound's scale, buy Profound: 700+ enterprise customers and a public index built from a 400M+ conversation dataset is the right tool for that job. If you want the lightest possible monitor at the lowest possible price, Otterly.AI starts at $29 a month and we will not get close to that. And if your buying criterion is "cheapest", we are not it at any rung and do not intend to be; the ladder is priced for depth (five engines including Claude, named-competitor share of voice, category history) and for delivery, not for the bottom of the market.
FAQ
What does Fortitude Media do? Fortitude Media makes B2B companies the brands AI recommends. Fortitude Sentinel, the platform, measures how five AI engines answer a category's buying questions, and Fortitude Forge, the managed service, does the content, PR and web work that changes those answers.
What is Fortitude Sentinel? Fortitude Sentinel is our AI visibility platform. It tracks how ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews answer buyer-intent prompts in your category, scoring visibility, share of voice and sentiment against named competitors, with plans from free to £999 a month.
How much does Fortitude Media cost? The ladder runs from a free AI Visibility Check and a free Sentinel tier through Sentinel Basic at £199, Standard at £499 and Pro at £999 a month, a Discovery engagement at around £1,500 (credited back if you proceed), then Forge managed delivery at £3,950, £6,950 or from £11,950 a month, each including Sentinel Pro.
How is Fortitude different from an AI visibility tool like Profound or Peec? Tools measure and recommend; the work of moving the number stays with your team. Fortitude pairs the platform with Forge, a managed delivery service accountable to the same chart, and hands new customers up to twelve months of their category's history from the Registry on day one.
Is Fortitude Media UK only? No. We are built in the UK and the Registry's history is deepest in UK B2B categories today, but tracking is global and US and EU coverage and pricing are planned.
Start at the bottom rung. The free AI Visibility Check shows how the five major AI engines answer your category's buying questions today. No payment details, no sales call required, and the result is yours either way.