The Forge builds.
Sentinel shows you exactly why AI is not recommending you. Forge is the team that fixes it: AI discoverability, your website, content generation and authority building, run end to end and measured on the same chart you watch.
Four streams, one team, one number.
Everything that makes AI engines trust and recommend a brand, handled together. No juggling an SEO agency, a PR firm, a content shop and a web developer who have never met.
AI discoverability
Schema, structure, technical optimisation for AI crawlers, entity consistency across the open web, and continuous Sentinel-driven tuning. The plumbing that makes everything else count.
Your website
Designed, built and continuously improved on the Fortitude Framework: fast, structured and readable by humans and machines. Included in your plan, not a separate five-figure project.
Content generation
Expert-grade articles, research and answer-shaped pages built around the questions your buyers ask AI. Written to be cited, reviewed by humans, published relentlessly.
Authority building
Digital PR, data stories and third-party citations in the sources AI engines trust. Because engines cross-reference before they recommend, and your rivals' coverage is your ceiling.
A monthly pool of hours, spent where it matters.
Every Forge plan includes a monthly pool of delivery hours: the time a competent in-house team would need to produce the output. Each month we agree where they go, you see every hour itemised in Sentinel, and unused priorities roll into the plan, not into the bin.
- Hours quoted as human-equivalent output, so you can compare fairly
- Flexible across all four streams as priorities shift
- Top-up packs available in busy months
- Sentinel Pro included in every plan, worth £999/mo
What hours buy, typically
Real examples of how clients spend a month's pool.
From blueprint to compounding.
Discovery
£1,500, credited back if you go ahead. We audit everything and map your category in the Vault.
Blueprint
A full implementation plan: what to fix, in what order, what it is worth. Yours to keep, whoever builds it.
Build
The first 90 days: foundations, website, the content engine starting, the first citations landing.
Compound
Authority stacks month on month. AI engines reward consistency, and the line on your chart shows it.
Roughly half the cost of building it yourself.
Assembling content, PR, web development and tooling separately costs £165k to £255k a year, before anyone has agreed on a strategy. Forge gives you all four streams, coordinated, from £3,950 a month.
Doing this in-house
Every Forge plan includes Sentinel Pro, so you always see exactly what your investment is doing.
Start with the check. Or start with the blueprint.
The free check shows you the problem. Discovery shows you exactly how to fix it, and the £1,500 comes off your first Forge invoice.