Most people searching for Profound alternatives are not looking for a Profound killer. They are looking for a provider whose depth matches their market and whose price matches their stage. This page sets out where each of us is strong, with exact figures, so you can decide quickly. For the wider field, see our UK B2B AI visibility tools roundup.
What is Profound?
Profound is an AI visibility platform headquartered in New York, founded in 2024 by James Cadwallader and Dylan Babbs. It has raised $155M to date, including a $96M Series C in February 2026 at a $1B valuation. It serves more than 700 enterprise customers, including Target, Walmart, U.S. Bank, MongoDB and Figma, and says 10% of the Fortune 500 use it.
Profound also publishes the Profound Index, a free weekly public ranking of brand visibility across 12 US industries, built from a 400M+ dataset of real user conversations gathered through opt-in panels. It is the most established public index in the category, and it existed before ours. We say that plainly because pretending otherwise would be silly, and because the rest of this page depends on you trusting our facts.
How much does Profound cost?
Profound starts at $99 per month for ChatGPT-only tracking, growth plans run from $399 to $499 per month, and full coverage of 10+ engines is sold on custom enterprise pricing. You can verify current figures on Profound's pricing page.
Two things follow from that structure. First, at entry level Profound is cheaper than our first paid tier, and we will not pretend otherwise. Second, the product Profound is known for, the one Fortune 500 customers buy, sits behind a custom enterprise quote and an enterprise sales motion. If your budget holder is a founder or MD rather than a procurement team, that motion may not fit how you buy.
Profound vs Fortitude Media: side by side
| Profound | Fortitude Media | |
|---|---|---|
| Entry point | $99/mo (ChatGPT only) | Free AI Visibility Check, then Sentinel Free (1 brand, 5 prompts, monthly refresh, category history included) |
| Mid tiers | $399 to $499/mo growth plans | Sentinel Basic £199/mo, Standard £499/mo, Pro £999/mo |
| Top end | Custom enterprise (10+ engines) | Forge Growth £3,950/mo, Scale £6,950/mo, Enterprise from £11,950/mo, all including Sentinel Pro |
| Engines | ChatGPT at entry; 10+ engines on enterprise plans | 5: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews |
| Public index | Profound Index: free, weekly, 12 US industries, 400M+ conversation dataset | The Registry: longitudinal record of UK B2B categories, quarterly Category Indexes, monthly movers reports |
| Category history at signup | Index covers 12 US, consumer-leaning industries | Up to 12 months of your category's history on day one |
| Managed delivery | Not offered | Fortitude Forge: content, digital PR, website rebuilt on the Fortitude Framework |
| Built for | US enterprise and Fortune 500 brands | UK B2B companies selling considered purchases |
What Profound does well
Profound earned its position, and a fair comparison starts there.
- Category leadership at real scale. $155M raised, a $1B valuation and 700+ enterprise customers is not marketing gloss. When Target, Walmart, U.S. Bank, MongoDB and Figma all pick the same platform, that platform works.
- Dataset depth. The Profound Index draws on more than 400M real user conversations from opt-in panels. Nobody in this market, including us, has anything close to that conversation volume, and we are not going to claim we do.
- A public index that ships every week. Free, public, weekly rankings across 12 US industries. Profound proved that publishing visibility data openly builds trust and authority. It is the model our own Registry publishing follows, applied to a different market.
- Enterprise credibility and agent analytics. If you need a vendor that has already passed security review at household-name enterprises, Profound has done that hundreds of times.
Where Fortitude is different
The difference is not quality. It is market, motion and what happens after the dashboard.
Our depth is UK B2B considered-purchase categories. Profound's index covers 12 US industries that lean consumer. Our Registry is a longitudinal record of how AI engines answer canonical buyer-intent prompts in UK B2B categories, and a new customer receives up to twelve months of their category's history at signup. If you sell software, professional services or industrial products to UK businesses, that is the history that tells you who AI was recommending before you started paying attention.
Our motion fits founder-led companies. Our ladder runs from a free AI Visibility Check through Sentinel Free, then £199, £499 and £999 per month self-serve tiers, then a Discovery engagement at roughly £1,500 (credited back if you proceed), and into Forge from £3,950 per month. No procurement cycle required at any rung. Read more about how we built it on why Fortitude and how we measure on our methodology page.
We do the work. This is the structural difference. Profound, at every price including custom enterprise, is a platform: it shows you the problem. Fortitude Forge is a managed service that writes the content, runs the digital PR and rebuilds your website on the Fortitude Framework, with a monthly pool of delivery hours quoted as human-equivalent time at roughly half human-equivalent cost. The equivalent in-house team runs £165k to £255k per year. We have not found another UK provider that combines a tracking platform and a managed delivery service on one continuous ladder from free to full service. The same company that measures your AI visibility does the work and is accountable to the same chart.
Claude is in our five. We track ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews on every Sentinel tier.
If you are weighing a platform against an agency, or wondering whether you need both, our guide to tool, agency or both walks through that decision, and how to compare AI optimisation providers gives you a checklist that applies to any vendor on this page, us included.
Choose Profound if... / Choose Fortitude if...
Choose Profound if:
- You are a US enterprise or Fortune 500 brand. This is their home ground and they are excellent on it.
- Your category is one of the 12 US industries the Profound Index covers, so the public benchmark is already there.
- You need 10+ engine coverage and have the budget and procurement process for a custom enterprise contract.
- You want rankings built from a 400M+ real-conversation dataset and have an in-house team ready to act on them.
Choose Fortitude if:
- You are a UK B2B company selling a considered purchase, and your category's history matters more to you than US consumer benchmarks.
- You want up to twelve months of your category's history on day one rather than starting from zero.
- You want Claude tracked alongside ChatGPT, Gemini, Perplexity and Google AI Overviews.
- You want the option of one provider measuring the problem and fixing it, accountable to the same chart.
- You want to start free and climb a ladder, not enter a sales cycle.
Frequently asked questions
What are the best Profound alternatives in the UK?
For UK B2B companies, Fortitude Media is the specialist alternative: five engines including Claude, up to twelve months of category history at signup, and the option of managed delivery through Fortitude Forge. Other credible alternatives include Peec AI (from €90 per month, built for marketing teams) and Otterly.AI (from $29 per month, the lowest-friction monitoring entry point). The right choice depends on whether you want software alone or the work done as well.
How much does Profound cost?
Profound starts at $99 per month for ChatGPT-only tracking, growth plans run from $399 to $499 per month, and full coverage of 10+ engines requires custom enterprise pricing. As of 10 June 2026 those are the published figures; check tryprofound.com for the latest.
Is Profound worth it for UK B2B companies?
Profound is a strong platform, and for US enterprise brands it is probably the right choice. For UK B2B companies the question is fit: the Profound Index covers 12 US industries that lean consumer, the full product is sold through an enterprise motion, and there is no delivery service at any tier. If your category is UK B2B and you want history and execution included, a UK specialist will fit better.
Does Profound do the work for you?
No. Profound is a measurement and analytics platform; it does not offer a managed delivery service at any price. Fortitude Forge is the part of our ladder that writes the content, runs the digital PR and rebuilds your website, with delivery accountable to the same visibility chart Sentinel tracks.
Does Fortitude Media have a public index like the Profound Index?
Yes, with an important caveat: the Profound Index came first and we respect it. Our Registry publishing covers UK B2B categories with quarterly Category Indexes and monthly movers reports, human-edited, with methodology and dates on every piece. Ours is the UK B2B record, not the first or only public index.
See where you stand first
Before you choose any platform, it helps to know whether AI engines recommend you today. Our free AI Visibility Check shows how ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews answer buyer-intent prompts in your category. No card, no call required, and the result is yours either way. If you want to understand what the numbers mean before running it, start with how to track whether AI is recommending your business.