How much does AI visibility cost compared to traditional marketing?

Fortitude Media subscriptions start at £66 a day on Standard and £99 a day on Professional. A typical UK B2B business with £10m to £100m in revenue spends two to six percent of revenue on marketing, which usually means three to four times the Fortitude fee split across separate website, content and PR suppliers. The subscription consolidates those three line items into one coordinated service, tuned specifically for the AI tools your buyers now use.

What exactly is included in the monthly subscription?

Every subscription includes a brand new AI optimised website, weekly expert content, online PR and digital mentions, authority building for your senior team, monthly AI visibility reporting across ChatGPT, Claude, Gemini and Perplexity, ready to publish LinkedIn thought leadership posts, quarterly conversion audits, competitor monitoring, ongoing schema and structured data updates, and same day response with 48 hour turnaround on change requests.

How quickly will we see results?

Your first AI visibility score is published within fourteen days of kickoff. A documented improvement plan follows within sixty days. Meaningful movement in citation rate typically appears inside ninety days. Commercial outcomes attributable to AI discovery usually follow in the four to six month window, depending on sector and starting position.

What happens if we cancel?

You can cancel anytime from day one of your subscription. Notice is two months from the day you give it, during which we complete the work already in progress so nothing is abandoned mid flight. After cancellation, everything we have built for you stays with you. The website, the content library, the placement archive, the domain, and all reporting history. Nothing is held hostage, nothing is clawed back.

How much of our time does this need?

A single two hour kickoff at the start. A monthly thirty minute review. Light approval on weekly content via a self service portal. Your team does not write, design or place anything. The rest is our job.

Who writes the content?

Our content team drafts every piece, built around your voice, your expertise and the specific AI prompts your buyers use. Everything is reviewed and approved by you before publication. You own the copyright and the asset library.

Which AI tools do you optimise for?

ChatGPT, Claude, Perplexity, Gemini and emerging AI answer engines. We track citation behaviour across all four on a named set of buyer prompts for every client, reported monthly.

Do you work in regulated sectors?

Yes. We work across financial services, professional services, healthcare adjacent and technology sectors. Compliance review is built into the content workflow before any asset is published. Enterprise tier clients typically include a dedicated compliance workflow, scoped at audit stage.

Can we keep our existing domain and brand guidelines?

Yes. We migrate to the new site under your existing domain with no downtime, and we sign off a voice and brand guide at kickoff. Nothing ships without your approval.

What makes Fortitude Media different from an SEO agency?

SEO agencies optimise for ten blue links. Fortitude Media optimises for the single named answer a buyer now receives from ChatGPT, Claude, Perplexity or Gemini. The two disciplines use overlapping techniques but serve different outcomes. AI visibility is a subset of the marketing stack that did not exist as a named discipline two years ago.

Technical Guide

The Technical Checklist: Is Your Website AI-Ready?

Ross WilliamsFounder, Fortitude Media

10 min readPublished Tuesday, 31st March 2026

20+ technical elements determine whether AI crawlers can extract information from your site. Use this checklist to audit your website and fix gaps preventing.

Cascading checklist blocks in emerald and slate grey flowing downward, architectural blueprint abstraction

Ross Williams

Founder, Fortitude Media

Ross Williams is the founder of Fortitude Media, specialising in AI visibility and content strategy for B2B companies.

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